Sony Ericsson
Pureness
Content collaboration with Wallpaper* magazine to launch Sony Ericsson's Pureness phone.
As a product, Pureness is an interesting proposition. It is a very modern looking, beautifully designed device, but is a comparatively old fashioned phone that only offers talk, text, and time. This contradiction begged the question as to whether the product embraces old school simplicity and values, or whether it was the result of progressive thinking; a piece of technology that enables us to escape our in-box and the pressures of modern living? To bring this debate to life we created Two Sides, a blog that we invited a range of inspiring thinkers and creatives to contribute to, and give us their perspective on the future. Contributors included Martin Raymond of the Future Laboratory, architect Bjarke Ingels, jewelry designer Masako Ban, Michelin star chef Paul Cunningham, humanitarian architect Cameron Sinclair, furniture designers Fredrikson Stallard, interior designer Martin Brudnizki and fashion expert Clair Watson.
Produced: 5 x video interviews / 3 x text interviews / Blog site / OLA
Fredrikson Stallard Interview (press play to watch)
Bjarke Ingels Interview (press play to watch)
