Vodafone
The Taxi Grand Prix
The Taxi GP is a fantasy style racing game supporting Vodafone's sponsorship of the McLaren Mercedes Formula 1 team.
Just like F1, the aim of the game is to finish a season of races before anyone else; the big difference is that players do this by backing and tracking the best combination of GPS enabled taxis who are clocking up the race distance on their behalf in the real world. We launched the competition with a film featuring drivers Lewis Hamilton and Heikki Kovalinen.
Produced: Viral launch film / intro animation / competition site / advertising
Launch Film (press play to watch)
Intro Animation (press play to watch)
