Vodafone
Roaming
Rich media campaign to announce Vodafone's decision to abolish roaming charges.
This Summer, Vodafone have abolished roaming charges in 35 European countries, Australia and New Zealand. Based around the insight that no roaming charges mean that you don't have to wait until you get home to share your holiday gossip and stories, we created video stories around 3 characters. The aim of the advertising was to draw consumers attention to the offer and drive them to Vodafone.co.uk to opt in or sign up. To date the ads have exceeded expectations, and twice the projected number of consumers have signed up.
Produced: 3 x rich media video OLA
Annie (press play to watch)
Arthur (press play to watch)
Mike (press play to watch)