Vodafone
The Nightwatchman
The Nightwatchman was a content rich campaign to supports Vodafone's sponsorship of the England Cricket team during this years Ashes tournament.
Based around a character called The Nightwatchman, our aim was to open up cricket to a wider audience by making it more accessible, and providing a more 'punters eye' view of the Ashes tournament. We achieved this by creating a 6 episode 'idiots' guide to cricket, as well as sending our Nightwatchman, Dougie Anderson, to each of the games in the test to report back to us.
Produced: 2 x Launch virals / 6 x Cricket knowledge videos / 5 x Ashes video reports / Microsite / Advertising
Launch Film (press play to watch)
Cricket Knowledge Episode 3: Leather On Willow (press play to watch)
Ashes Report Lords (press play to watch)
