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Sony Europe
Braviadrome Digital

Digital campaign to amplify Sony's Braviadrome ATL work.

Sony latest Bravia is the worlds first 200htz television. Utilising Motionflow technology, it delivers sharper and smoother pictures, and is particularly good for watching fast moving sports like football. Sony launched the TV with a big brand TV spot featuring Brazilian footballer, Kaka. The role of digital was to amplify the campaign and to give consumers an insight into the technology that produces such a great picture.

Produced: Campaign microsite / campaign blog / interactive content / rich media OLA / standard media OLA

Campaign Microsite Overview (press play to watch)

Interactive Masthead OLA (press play to watch)