Sony Ericsson
Inside Tracks
Content rich campaign site to launch Sony Ericsson's W715 Walkman Phone.
The W715 is one of Sony Ericsson's latest smart phones. Combining the worlds of music and mapping, the phone features the crystal clear audio that the Walkman brand is famous for with GPS mapping. The original concept for the site was to enable users to geo-tag locations with the music that they love, creating musical maps around the UK. Lack of development time prevented this, and the idea was scaled back to the planned launch mechanic for the site, location based audio tours curated by musicians. Featuring up and coming talent including Eliza Doolittle, Zarif and Amy Studt we created a range of Google Maps based audio tours for users to interact with and or download.
Produced: Microsite / interactive audio tours
