Sony Ericsson
Body In Motion
Physical interaction integrated campaign to promote the launch of the SE K800i
Sony Ericsson has developed a function called ‘Bestpic’ for its camera phones. ‘Bestpic’ takes a burst of 9 photographs in quick succession ensuring that you never miss a shot. Body In Motion bought this feature to life by creating 2 interactive installations each featuring 9 life-sized screens. Users were encouraged to dance, jump or pose whilst the installation captured their body in motion. Participants could then chose their ‘Bestpic’ to be submitted to the competition website, before receiving a printout of their Body In Motion. The Body In Motion installations toured Western and Eastern European train stations, shopping malls and events.
Produced: 2 x BIM installations / microsite / promotional materials / banner advertising
Making Of Showreel (press play to watch)
