PlayStation
Freedom
Brand experience kit to support PlayStation’s Summer of Freedom
In line with the PlayStation brand shifting their focus from gaming to entertainment, and to keep their brand front of mind, they created ‘The Summer of Freedom’. Taking the thought of ‘entertainment everywhere’ we encouraged consumers to look at life through PlayStation’s eyes, and have fun with the stuff that surrounds them. The kit contained a games ‘instruction’ booklet, and various bits and bobs, and was distributed to people lounging around the UK’s parks during the summer months.
Produced: Booklet / park experience kit – rope, post it notes, pencil, ball etc
