PlayStation
Human Conversion
Award winning, European brand campaign for the PlayStation 2
After the launch of the PS2, PlayStation found that their brand was losing the early adopter target audience that had been such great advocates of the brand. This campaign sought to connect with this audience on a deeper level by demonstrating that the escapism and transformation that gamers experience, is being mirrored in the real world by various visionaries, artists and freaks.
Produced: 3 x sequential press executions / layered acetate special insertion
