Penguin
The Glass Books of the Dream Eaters
Digital launch campaign for new, exciting title from Viking
The Glass Books of the Dream Eaters is a steamy Victorian style adventure story. Inspired by Victorian serialization, and the book’s nail biting chapter endings, Penguin decided to launch the book in limited edition weekly instalments. This was supported with a microsite, and a digital clue trail using blogs, photo sites, chat rooms and more, designed to heighten intrigue and drive sales.
Produced: Microsite / Penguin blog / fan blog / Flickr page / clues
