Oxford University
Bursary Campaign
National press campaign to promote Oxford University bursaries to under privileged kids
The broad perception of Oxford University is that it is for posh rich people, and therefore many bright, but underprivileged kids fail to apply. This copy lead, national campaign set out to dispel this myth by highlighting that the University runs a bursary scheme, and is therefore much more interested in what is going on in potential student’s heads, than in their wallets.
Produced: 4 press insertions / 48 sheets / ad shells / public transport cards / banner advertising
