Nokia
Leave No Trace

Integrated campaign to support Nokia’s sponsorship of the FIS snowboarding world cup

Leave No Trace was a series of urban snowboarding events inspired by the temporary nature of snow. Created to support Nokia’s sponsorship of the FIS snowboarding world cup, there were 30 events in 14 countries featuring half pipes, music and visual arts. The crews turned up, did their stuff, then packed up and melted away. The events were promoted through MTV, European press, on-line and through mobile media.

Produced: TV promo / press advertising / website / events / mobile